f you want full lips, like Angelina Jolie's, but don't want the collagen injections there's now a product that can make that happen.
Dessert Beauty founders, Randi Shinder and Melissa Shabinsky have scoured the globe and found the solution in a lab in France.
Their slogan is "No waiting. No needles. No kidding". LipFusion is the only lip plumper that actually uses real collagen to plump the lips up naturally. LipFusion's new patented technology dehydrates the lip's collagen molecule into tiny micro-spheres that seek out the lip's natural water to plump, hydrate and re-hydrate the lips, which makes them fuller.
HILARY Magazine spoke to LipFusion founders, Randi Shinder and Melissa Shabinsky to find out the skinny on LipFusion, how it works and how they made it a success.
HILARY Magazine: How long have you been in the cosmetics industry and in what capacity? With your background in mind, what sparked your idea for this product?
Randi: I've been in the industry for 3 years, as the founder and creator of Clean Perfume so beauty is my passion. I always wanted to create a brand based on science and the right technology.
Melissa: Although I have spent the last 10 years reporting on style, fashion and decor as both a syndicated writer and as a television host, this is my first foray into the manufacturing side of the beauty industry. Luckily my partner Randi Shinder already had a great track record with her other brands so many of the connections to retail partners and key contacts in the industry were already established.
HILARY Magazine: How exactly does LipFusion work and how long does it last?
Randi: The collagen molecule is far too large to penetrate the skin or lips. LipFusion uses a patented technology which dehydrates the collagen molecule into a tiny micro-sphere and then encapsulates it to protect and deliver it into the skin. There, it seeks out the body's natural water to plump and hydrate.
Melissa: LipFusion is the only lip plumper that contains actual collagen. Plumping starts immediately on contact and can last up to 48 hours.
HILARY Magazine: Why do you think this product has taken off so quickly? What makes it so unique?
Randi: The technology is revolutionary and easy to understand. LipFusion offers the best alternative to injections with immediate results. Consumers love it and it fills a void in the beauty industry.
Melissa: Our product offers women a non-invasive alternative to a trip to the doctor's office plus [it] is beautifully formulated and now comes in sheer, wearable colors.
HILARY Magazine: I understand that you found out about this first ever penetrating collagen in France? What did you learn about the product that made you move forward with the idea of LipFusion?
Randi: That it was very new, revolutionary and could penetrate.
Melissa: We were [then] able to harness this technology and turn it into smart, scientific and performance-driven beauty products.
HILARY Magazine: Which celebrities swear by it?
Randi: Carmen Electra, Shannon Elizabeth, Alyssa Milano, Brooke Burns, Felicity Huffman, Nicolette Sheridan and more!
HILARY Magazine: Will other products be coming out shortly to add onto the already successful line?
Randi: We have a skincare collection utilizing the same technology and more planned for 2006. Stay tuned.
Melissa: LipFusion Micro-Injected Lip Plumping Pencil - the first ever pencil with collagen to smooth out fine lines around the lips and enhance the lip contour.
HILARY Magazine: Are your products tested on animals?
Randi & Melissa: No, only on celebrities and scientists.
HILARY Magazine: With all this success, how are you giving back to the community?
Randi: We both donate a great deal of our time and product to various causes including the American Cancer Society.
Melissa: Yes, both of us are very active in our communities. Three years ago I founded Fairy Godmother Prom Program - we provide formalwear free of charge to teens in our community so that they can attend their prom in style
HILARY Magazine: What advice do you have for aspiring inventors, entrepreneurs and businesswomen?
Randi: Balance, Work very hard and ignore any perceived barriers to entry [because] they don't really exist.
Melissa: Find your passion, turn it into a career and make your career successful by being passionate about it!
If you want full lips, like Angelina Jolie's, but don't want the collagen injections there's now a product that can make that happen.
Dessert Beauty founders, Randi Shinder and Melissa Shabinsky have scoured the globe and found the solution in a lab in France.
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