On Top: Kate Moss for Topshop

The 37-year old Kate Moss remains one of the most influential supermodel and product endorsers to date. Proof? Her latest Topshop collections which went on sale this morning in London in Topshop's Oxford Circus flagship has caused a shopping frenzy.

As reported, two hundred of the coveted red pansy dresses were sold in the first hour and a half. According to a company spokesman, more than 2.5million page views were expected on the company's website - the only other place where this Kate Moss collection can be bought apart from Oxford Circus.

Because of the success of the clothing line, reports have it that it will open its first New York store in October, with the phenomenal supermodel Kate Moss as its lucky charm.