Sony "Ushers" In Big Bucks On Prom Night

According to this weekend's preliminary box office figures, Sony's remake of the 1980 slasher "Prom Night" ruled the roost. Playing a role in raking in the numbers was a clever marketing ploy involving screaming movie ushers.

Specifically, Sony Screen Gems came up with a smart idea to lure moviegoers into standees (cardboard movie ads in theaters) shaped like mansions. Once inside, theatergoers were frightened by screaming movie ushers.

The end result? A bevy of much-watched YouTube videos of the stunned movie theater patrons, like this one and over $22 million in opening weekend ticket sales!

Hey, if you are looking to break into the "industry", I hear AMC's around the country are hiring movie ushers!