YouTube aids Fashion

The new media frenzy of YouTube and other online video sites has allowed the fashion industry to tap into the resource of free advertising. Not only does this help wtih budget cuts but also serves the purpose of reaching the younger masses.

"Brands ranging from Gap to Victoria's Secret, Ralph Lauren, Calvin Klein, Nike and Adidas are increasingly finding a home on YouTube, MySpace and similar sites, where their videos, commercials, behind-the-scenes footage and fashion shows are posted for free. These sites have the potential to transform the way fashion brands reach their current and future customers since hundreds of thousands of people can view a single spot — with humorous ones scoring the most hits.

TV, magazines, radio dominate the existing advertising world, but online advertisements on sites like YouTube are the way of the future.
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