Escada for the Younger

The first thing I think about when I pass by the Escada store in my area is reading through a Spanish catalog and having my mid-aged Spanish teacher remark, "Oh, is that an Escada catalog? I love Escada!"

Thus, I began to identify the brand with the refined and older group of women. Yet, the newly revamped Beverley Hills store opened with plenty of Hollywood's young starlets attending. With Sophia Bush and Gabrielle Union selecting dresses in this brightly colored store, Escada is no longer holding onto tradition.

As if up-and-coming Hollywood starlets aren't taking over everything already.

Source: [Link]