Beyonce and Armani Collaboration

Beyonce Knowles has been chosen to be the new face for Giorgio Armani's new perfume 'Emporio Armani Diamonds'. The new fragrance is due to release this fall and besides being part of the print and television advertisements, Knowles will lend her voice to the perfume's marketing scheme.

Knowles and Armani have long been acquainted, "in addition to having attended his fashion shows and wearing his gowns on a multitude of red carpets, the multitalented personality lent her support to the Emporio Armani RED launch initiative to fight the global AIDS epidemic".

Source:[Link]