Heatherette Fall 2007 Ready-to-Wear Collection

The L.A. based label, Heatherette, has long been known to cater to the eclectic clubbers of California. The designs defy the trends, and instead set boundaries of their own.

As always, there is a whimsical touch to the collection, and something is always off-balance. The designers, Richie Rich and Traver Rains, have led Heatherette to worldwide success and proves that you don't have try to be glamorous to be fashionable.
Heatherette is about childhood, exploration, and reconstruction.

Indeed, many of the pieces are both reconstructed and deconstructed, seeking to find something new in the old.
It's colorful, eye-catching, and controversial to many people. For long-time fans of Heatherette however, it's about defying expectations and coming up with something quirky and wearable from the oddest designs.

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