Plus-Size Models Still Lower Women's Self-Esteem
The team of researchers from USA, Germany, and the Netherlands who published their findings on the Journal of Consumer Research provide this explanation:
"Presumably this is because underweight women compare themselves equally to thin models and favorably to overweight models, but overweight women compare themselves unfavorably to thin models and find their similarity to overweight models depressing."
But why is it that the self-esteem of overweight women falls when shown models' photographs?
The study suggests that it is not the body of an ultra-thin or a plus-size model that affects the woman's self-esteem, but the presentation of beauty.
Thin or fat, the models that appear on glossy magazines and commercial ads are almost always beautiful, perfect, ideal. If any overweight woman looks at these ideal images of models and she does not have a healthy understanding of the difference between fashion photography and real life, her self-esteem will plummet.
Thus the study recommends that overweight consumers should avoid looking at ads with any models — thin or heavy.
Labels: plus size models, skinny models
posted by Maggie's Nest at
10/16/2009
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